Reducing climate change pollution and increasing energy efficiency has become increasingly important for businesses, for a variety of reasons. Taking action on climate change not only lowers your energy costs, it also helps you prepare for climate impacts and attracts new, eco-conscious, customers. In a recent study by Havas PR, 44 percent of U.S. consumers reported seeking out socially responsible and sustainable brands, and over 40 percent of buyers actively recommend such brands.
Climate action won’t only improve your marketability – because you’re helping to create a better world for your customers and community, you’ll also improve employee morale and public relations. Read about more of the benefits in the EPA’s Guide to Greening Your Small Business, linked below.
No two organizations are the same, and there are many ways to approach creating a climate plan to reduce your climate impact. Whatever path you choose, in order to set realistic and clearly articulated goals, make sure they’re SMART: specific, measurable, attainable, relevant, and time-bound.
Putting together your climate plan typically involves these key steps: making an inventory of your current energy and materials usage, assessing the risks climate change poses to your resources, and identifying the ways sustainability can strengthen your brand and enhance your products and services. Access the resources below to learn how to get started.